The target audience for our film is 15 and 35. We have chosen this age range of audience because most people of an age of 18 or over are less likely to be interested in seeing a Zombie horror film in the cinema. Whereas people of 12 years and over are unlikely to be allowed by their parent or guardians to see a film of this genre.
Film examples
LAND OF THE DEAD
Land of the dead was made in the year 2005 by director George A Romero. The story of ‘Land of the Dead’ deals with a zombie assault on Pittsburgh in Pennsylvania, where a tyrant run government exists. The survivors in the film have fled to the city. The city is protected on three sides by a large river and on the other by an electric barricade.
Rating
‘Land of the dead’ is the first movie in the ‘living dead’ series to receive an MPAA rating for its theatrical release. Romero had said he would film two versions; an R rated cut for the theatres and first DVD, and an unrated cut for the second DVD release. Both DVDs were released in the United States on 18 October 2005. Rumors suggested that Romero shot alternate gore scenes for the theatrical release, but this is not entirely accurate. The more extreme instances of gore were obscured by foreground elements filmed on bluescreen, so that these overlayed elements could be easily removed in post production for the unrated DVD. Other ways used to obscure blood in order to get an R-rating were achieved by simply trimming the grislier shots by a few seconds, by digitally repainting blood so that it is more black than red, or by digitally painting the blood out altogether.
In Canada the film was rated 18A and 13+ in Quebec. In the UK the BBFC rated it a 15 in both theatrical and unrated versions. Although the unrated was sold as an 18 certificate due to its bonus features. In Germany both versions were rated 18. Due to this the unrated version was more widely available. The film was banned in Ukraine.
Shaun Of The Dead
Shaun of the Dead is a British horror comedy directed by Edgar Wright in 2004, starring Nick Frost and Simon Pegg, who also helped to write it with Wright. Simon Pegg plays Shaun, a man attempting to get some kind of focus in his life as he deals with his girlfriend, his mother and stepfather. At the same time he has to cope with an apocalyptic uprising of zombies.
The film was rated 15 in Britain and R in the US.
ZOMBIELAND
Zombieland is an American zombie comedy directed by Ruben Fleischer from a screenplay written by Rhett Reese and Paul Wernick in 2009.
The film stars Woody Harrelson, Jesse Eisenberg, Emma Stone, and Abigail Breslin as survivors of a zombie apocalypse. Together they take an extended road trip in an attempt to find a sanctuary free from zombies, following a set of “rules” designed to keep them alive where others have failed, killing zombies in a variety of creative ways while trying to “enjoy the little things” in a ruined world.
Zombieland was rated:-
- 15 in the UK
- R in the USA ========
- 16 in Ireland
- 13+ in Canada
- 18A in Canada
- 15 in Norway
- R16 in New Zealand
- 15 in Sweden
- 16 in Netherlands
- 18 in Ireland
- 18 in South Korea
- R-13 in Philippines
- 18A in Canada
- 14 in Peru
- 16 in Argentina
- 16 in Germany
- 14 in Brazil
All these films sit magoratively in the age range we have suggested.
Information from:-
http://en.wikipedia.org/wiki/Land_of_the_dead
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Salesian A.S 2010 A3 
[…] here to see our discussion for target audience […]
[…] Here is a link to our target audience on the group blog. […]
[…] We were trying to aim the film to older teenagers with a male skew because they would be more likely to view a zombie film because they would be in for the thrill of the film. People of this age generally have a greater interest of these kind of films compared to people in their Middle Ages and little children because they would enjoy the suspense of horror films. Therefore it is appropriate for our certificate to be U.K 15. I believe that we have succeeded in making this fit in with our target audience because the first few minutes of our film has a chasing scene which makes it feel full of action and makes the film seem more adventurous which would attract a younger audience because they would be in for the thrills and spills of the film. Also the use of actors which are the same age of them increases their interest because they would have the same sort of interests and it is something they can relate to because most people of this age usually only tend to hang out with people in the same year as them because they are at school together and in the same classes with all of their friends. Click here to see further research about our target audience. […]
[…] The target audience for our final piece was 15-30 year olds. This would be perfect age group because the film industry promotes this horror genre and people are curious and want to know what’s on offer and maybe even watch these type of new and unique horror material. For the detailed analysis here is the link to our target audience […]
[…] Here is a link to our target audience on the group blog. […]
[…] We have quite a wide scope for our film, though this will only be for people over the age of 15 as we are aiming to produce a film to that certificate. More information on this can be found on this page. […]